- the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research; also: variables or trends identified through such research
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables.
psych- + -graphics (as in demographics),
first Known Use: 1968